Shinsegae Department Store Centum City Branch, Sports & Outdoor Specialty Hall 'Popular'

1600 Pyeong Scale, Leveraging Expertise by Category

Customers are shopping at Shinsegae Department Store Centum City branch. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 27th that the sports and outdoor specialty hall, first introduced in the industry at the Centum City branch, is gaining great popularity.

The sports and outdoor specialty hall spans 1,600 pyeong (approximately 5,287 square meters) and is a space that highlights expertise in each category such as hiking, camping, and wellness care. In the hiking category, customers can find outdoor brands popular among the MZ generation (Millennials + Generation Z) such as Arc'teryx, Patagonia, and Salomon. There is also a Spider store equipped with a mechanic center for bicycle maintenance.

According to Shinsegae Department Store, sales at the Centum City branch's sports and outdoor specialty hall increased by 35% compared to the previous year during the three weeks following its opening. During the same period, sales from customers in their 20s rose by 24% compared to the previous year. In the first half of next year, the department store plans to open the industry's largest young fashion specialty hall on the basement level 2 of the Centum City mall to attract MZ generation customers.

A Shinsegae Department Store official said, “The sports and outdoor specialty hall is drawing positive responses from customers by offering a unique shopping experience,” adding, “Based on phased renewals such as the young fashion specialty hall, we will present innovative shopping content and grow into a landmark department store representing South Korea.”