First Broadcast on the 28th, Preserving the Restaurant's Original Taste
[Asia Economy Reporter Lim Chunhan] SK Stoa announced on the 27th that it will launch "Pobangteo Dakbokkeumtang" as the first product of a local small business win-win project conducted together with Theborn Korea.
This product is a home meal replacement (HMR) version of the Dakbokkeumtang from a restaurant famous as Hongtakjip in Pobangteo Market. SK Stoa supported not only the product development but also activities such as product planner (MD) consulting and marketing consulting to secure TV shopping distribution channels.
The first broadcast will take place on the 28th, offering seven packs of Pobangteo Dakbokkeumtang for 59,900 KRW. It captures the taste you can experience at the restaurant and is composed of 900g per pack, enough for 2 to 3 people.
An SK Stoa official said, "As a result of continuous collaboration since signing an agreement with Theborn Korea last month, the first outcome has been born," adding, "We will continue to strive to coexist with local small business owners by discovering, commercializing, and selling various famous restaurants nationwide."
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