[Asia Economy Reporter Moon Hyewon] Braun, a brand of Korea P&G, announced on the 23rd that it will launch a new product, the ‘Series 9 Pro Skin (PROSkin),’ which helps with skincare beyond shaving.
The Braun Series 9 Pro Skin is Korea’s first 2-in-1 electric shaver that assists with both shaving and skincare in a single device.
The new product features the ‘Pro Care’ head, a skincare accessory provided with the Series 9 Pro shaver. It is a component that can be attached to the Series 9 Pro shaver body, allowing effective care for dry and sensitive skin after shaving with just one head replacement.
The Pro Care head is equipped with Braun’s unique ‘Skin Infusion Technology,’ which uses 10,000 micro-vibrations per minute to help the active ingredients of moisturizers absorb deeply into the skin. In fact, consumer tests conducted before the product launch showed that 60% of respondents felt their skin stayed moisturized all day when using the Pro Care head together with the shaver, compared to using the shaver alone. The surface of the Pro Care head is made of stainless steel, making it suitable for sensitive skin and easy to store as it resists rust.
As a 2-in-1 product, it also remains faithful to the shaver’s core function. The Series 9 Pro is Braun’s bestseller model boasting superior cutting performance, having surpassed 100 billion KRW in sales this year. The Pro Blade, which is 30% thinner and 35% wider than the previous model, closely shaves difficult areas such as the philtrum and jawline down to 0.05mm, maintaining a neat appearance until evening.
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