hy, Pyeonstorang Ramen Special Winning Menu 'Maeun Maramen'... "Spicy and Pungent Mala Sauce"

[Asia Economy Reporter Eunmo Koo] hy is launching 'Eonam Teacher Spicy Mala Ramen,' the winning product of the ramen special on KBS's 'New Product Launch Pyeonstorang.'

The new product features a special sauce made with the Sichuan regional spice 'Mala (魔羅)' from China. The spicy and pungent Mala flavor has been adapted to suit the taste preferences of domestic consumers, and the rich broth made from beef and chicken stock is enhanced with gochujang and chili oil for added umami. The included sauce weighs 110g, allowing it to be used in various dishes beyond ramen.

The Spicy Mala Ramen is designed for two servings, but considering single-person households, the contents are individually packaged for convenience. If you are not accustomed to spicy flavors, it is recommended to add ingredients such as eggs, soft tofu, or chicken breast. To celebrate the launch, an event is being held. By registering the coupon included with the product on the online mall, customers can receive 'Harim Chicken Breast Original' for free.

Im Seungwoo, head of the hy Platform CM Team, said, “While many enjoy spicy flavors, some have mixed feelings about the Mala aroma, so we have adapted it in a Korean style to ensure everyone can enjoy it deliciously. We will continue to lead the popularization of TV menu items so they can be easily enjoyed at home.” Since last year, hy has been strengthening the competitiveness of its ready-meal brand by continuously releasing collaborative meal kits with Pyeonstorang.