Sangsaengnamu Operates Level-up Digital Capability Training for Small Business Owners

[Asia Economy Honam Reporting Headquarters Reporter Jeong Hyeong-seok] The nonprofit organization Sangsaengnamu operated the ‘Jeonnam Small Business Level-up Digital Competency Enhancement Training’ to strengthen online marketing for small business owners.

With digital transformation, contactless transactions have surged and the e-commerce market has been activated, but most small business owners face difficulties in online marketing tasks directly related to sales. To address this situation, digital marketing competitiveness enhancement training for small business owners was prepared.

This training was held on the 15th and 17th at the meeting room of the social enterprise (Ltd.) Gonggan Design, covering topics such as ▲ promotional video shooting techniques ▲ video editing that attracts customers, so that small business owners can directly plan and produce short clip content for stable online marketing operations.

The ‘Jeonnam Small Business Level-up Digital Competency Enhancement Training,’ aimed at helping small business owners recognize the importance of online marketing and increase their survival capabilities in the e-commerce market ecosystem through continuous promotional activities, is operated as part of the digital competency enhancement education project.

Meanwhile, the digital competency enhancement education project is hosted by the Ministry of Science and ICT, NIA Korea Intelligent Information Society Agency, and Jeollanam-do, and the education is conducted by Sangsaengnamu and TMD Co., Ltd. The project offers free customized digital competency enhancement training for the entire population, including small business owners.