Authentic Handmade Single Malt Whiskey Balvenie Hosts 'Balvenie Makers Exhibition'

William Grant & Sons Korea (CEO: Kim Hyo-sang) announced that its authentic handcrafted single malt whisky, The Balvenie, will hold ‘The Balvenie Makers Exhibition’ in collaboration with Korean craft artisans.

The Balvenie has been producing small quantities of premium whisky by maintaining a long-standing tradition of handcrafted methods passed down through generations while operating its distillery. Accordingly, the brand values tradition and craftsmanship, and since 2018, it has been meeting hidden artisans in Korea to convey their brand spirit.

Since last year, under the name ‘The Balvenie Makers Campaign,’ the focus has been on the craft sector, introducing the works and stories of artisans who have continued Korea’s beauty and young successors carrying on the legacy through various channels. This year, they have introduced the value of tradition and passion for crafts by collaborating with craft artists who express traditional materials using modern techniques and have produced editions.

From November 24 to 29, for six days, ‘The Balvenie Makers Exhibition’ will be held at Hwikyumjae in Samcheong-dong. The exhibition will feature 12 craft artisans and artists who have worked together over two years, showcasing their artistic worlds alongside The Balvenie editions inspired by Balvenie whisky. The 12 editions will be sold during the exhibition period, and the proceeds will be donated.

The participating artists include Jeong Hae-jo, who creatively inherits lacquerware and proves new possibilities; Kim Dong-sik, a Seonja craftsman (National Intangible Cultural Property No. 128) who produces beautiful traditional hapjukseon (folding fans) imbued with history and spirit; Kim Chun-sik, a Naju banjang (National Intangible Cultural Property No. 99) who shows the humble, simple, yet sturdy characteristics of Naju trays; Seo Shin-jung, a chaesangjang who has built a new realm of chaesang (traditional Korean woven boxes) through continuous attempts; Jo Dae-yong, a dyeing master (National Intangible Cultural Property No. 114) who produces Tongyeong bal (traditional Korean shoes) with delicate modern patterns in a traditional style; So Byung-jin, a somokjang who captures the solid and subtle features of Jeonju jang (traditional Korean furniture); Moon Chae-hoon, an artist who applies lacquer over brass to present modern models; Jeong Da-hye, an artist who creates sculptures using Jeju’s traditional horsehair craft; Kwon Jung-mo, a lighting artist who conveys light through the curves of hanji (traditional Korean paper); Kim Hyun-joo, an artist who adorns brass models with mother-of-pearl; Lee Sang-hyeop, an artist who creates works of Korean sculptural beauty by hammering and bending silver; and Kim Jun-su, an artist who dismantles and recombines leather to form new shapes. (Listed in order of participation)

Additionally, during the exhibition period from November 24 to 29, a Balvenie popup bar will operate at the caf? ‘Low Roof’ in front of Hwikyumjae, featuring The Balvenie 12-year-old and three types of cocktails created to commemorate this exhibition.

For more details and participation methods for this event, where visitors can immerse themselves in the lingering taste of authentic handcrafted single malt whisky ‘The Balvenie’ while enjoying an exhibition that embraces tradition and modernity in the deep autumn and gazing at the tranquil hanok courtyard, please check The Balvenie’s official Instagram channel.