[Asia Economy Reporter Minji Lee] Hyundai Motor Securities has established its corporate BI (Brand Identity) for the first time since its launch and announced a new brand slogan, "Difference of Tomorrow," on the 16th.
The new brand slogan "Difference of Tomorrow" conveys the meaning that "time is equally given to everyone, but Hyundai Motor Securities offers customers a richer and more valuable tomorrow's time (Value of Lifetime) through asset and time management."
Under the brand essence of valuable life time, four core brand values were presented: Credibility (trustworthy financial services), Innovation (the most advanced financial platform), Expertise (financial solutions with a broad perspective), and Possibility (the future of finance for the next generation).
Along with this, a new corporate PR advertisement video was also released. The corporate PR videos, released sequentially, include three episodes: Camping, Penthouse, and Pool Villa. Each shows scenes of spending rich and leisurely time in different spaces, reflecting Hyundai Motor Securities’ brand philosophy of making customers' tomorrows more valuable.
The new corporate PR videos can be viewed on various SNS channels such as YouTube starting from the 16th of this month, and bus advertisements will also be conducted to deliver messages to office workers during their commutes. Additionally, through various sports marketing activities, Hyundai Motor Securities plans to strengthen customer engagement and focus on enhancing brand awareness.
Choi Byung-chul, CEO of Hyundai Motor Securities, said, "Through this BI establishment and advertisement, we have shared the values Hyundai Motor Securities pursues with employees and created an opportunity to communicate more effectively with customers. Going forward, Hyundai Motor Securities will continue to strive to offer customers more valuable time based on differentiated brand values."
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