Catch the 'New Rich'... Shinhan Bank Selects 5 MZ Generation PBs

[Asia Economy Reporter Buaeri] Shinhan Bank announced on the 11th that it has selected 'Young (YOUNG) PB (Private Banker)' to capture the 'New Rich (ages 20-40)' customer market.

Five finalists were selected as ‘YOUNG PB’. It is an asset management expert program aimed at early development of PB team leaders to manage family assets across generations.

To exclusively serve the rapidly growing New Rich customers, there was fierce competition among MZ generation (Millennials + Generation Z) employees below the level of team leader who aspire to become PB team leaders.

The selected employees will enhance their asset management skills and capabilities through internal and external training programs. They will undergo training such as on-the-job training (OJT) and field experience in headquarters departments to provide total solutions to ultra-high-net-worth clients at the PIB Center and Shinhan Family Office Center (SFC). They are scheduled to be assigned as PB team leaders in the first half of next year.

A Shinhan Bank official said, “To respond to the rapidly growing New Rich market, we are making various attempts including the ‘YOUNG PB’ system, establishment of a New Rich specialized center, and advancement of services for ultra-high-net-worth clients. We will capture and lead the New Rich market by providing differentiated solutions in both financial and non-financial sectors.”