Diageo Korea Operates 'Talisker' Popup Store in Goseong, Gangwon

Popup Store Opens for the First Time in Korea at Glass House, Goseong, Gangwon-do Until the 17th

[Asia Economy Reporter Eunmo Koo] Diageo Korea announced on the 10th that it will operate the pop-up store "Boathouse" for the Scotch single malt whiskey brand "Talisker" until the 17th.

Boathouse is the first pop-up store Talisker is introducing in Korea, held at the Glasshouse Cafe in front of Cheonjin Beach, Goseong, Gangwon Province, with the concept of "Made by the sea."

The pop-up store features the adventurous feeling of Scotland, which is characteristic of the Talisker brand, and the mood of the rough sea. It also showcases the entire lineup of the brand, including Talisker 10 Year, 18 Year, 25 Year, and D.E, to visitors.

This pop-up store is composed of four zones: Display Zone, Campfire Zone, Tasting Zone, and Food Truck Zone, providing consumers with a unique experience.

Additionally, Talisker is conducting various programs and promotions for customers visiting the pop-up store. As part of sustainable activities to protect the marine environment of Goseong, Gangwon Province, they are participating in an environmental campaign and offering a plogging kit for the sea exclusively to pop-up store visitors. All pre-registered visitors to the pop-up store will also receive a Talisker goods kit (eco bag, towel, patch) and the opportunity to taste four types of Talisker whiskey.

Choi Yongsik, Talisker Brand Manager, said, "It is very meaningful to be able to convey the brand's value and sensibility to domestic consumers through this first-ever pop-up store." He added, "We hope this will be an opportunity to experience Talisker's diverse and unique brand experience at Boathouse, which exudes the feeling of the sea."