Hyundai Motor Securities Launches Short-Form Research Content Service

[Asia Economy Reporter Minji Lee] Hyundai Motor Securities announced on the 9th that it will launch a short-form research content service that provides research reports in the form of short videos or images.

This service, named ‘HyunPort,’ which means reports from Hyundai Motor Securities, will be provided once a week through the official YouTube channel and Instagram. The text-based reports from Hyundai Motor Securities Research Center will be visualized and produced as short-form content.

Short-form content is a marketing trend that is rapidly consumed and spread, especially among the MZ generation, who consume content in a short amount of time.

A Hyundai Motor Securities official said, “Short-form research content reflects recent content consumption trends, and we expect more customers to access investment information easily and quickly.”

Meanwhile, besides short-form research content, Hyundai Motor Securities provides various types of investment information through its official YouTube channel, including ‘Finance Celebrity Interviews,’ ‘Coin Challenge Documentaries,’ and ‘Yeouido Hidden Camera Experiments.’

Additionally, on the YouTube channel ‘Investment Matjip TV’ operated by Hyundai Motor Securities, local residents or responsible analysts introduce stocks from Korea, the US, China, and Europe. For busy finance job seekers and office workers, content such as this week’s current affairs knowledge and 5-minute economic briefings are also available.