[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 9th that it will launch a new content commerce show called "Daegok Counseling Center: 生LIVE," featuring broadcaster Park Myungsoo. This is a live commerce linked with the new entertainment program "Daegok Counseling Center" from CJ ENM's entertainment division, where products featured on the main broadcast every Monday and on the YouTube channel are sold through live commerce on the following Wednesday of that week.
The live commerce, held every Wednesday at 8 PM, is a sales broadcast in an entertainment format where Park delivers honest and humorous impressions of the products with his characteristic straightforward speech style. It will run for eight weeks in line with the main broadcast schedule. The character "Myungsoo," a Joseon-era female doctor who speaks her mind, from the main show is directly adopted for this program.
The first products to be sold are Dr. Lin's "RTG Omega-3" and "Glutathione." Special discount set sales, gifts, and reward points are also offered exclusively during the broadcast. On the 16th, "InnerB Collective Collagen" will be sold, and on the 23rd, "V&A Beauty" ampoules, shampoo, and cushions will be featured in the sales broadcast. Each broadcast will present special packages and discount benefits unique to Daegok Counseling Center.
Kim Shinyu, head of CJ OnStyle Mobile Live, said, "This live commerce is a unique content commerce produced based on CJ ENM's broadcasting and distribution infrastructure and synergy, which cannot be found on other platforms," adding, "We will continue to strengthen the competitiveness of a one-platform channel that organically combines TV, mobile, and YouTube to provide optimal product branding opportunities for our partners."
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