Utilizing 'Panini Stickers' Featuring World-Class Players Like Son Heung-min
[Asia Economy Reporter Eunmo Koo] Coca-Cola announced on the 9th that it has launched a limited edition World Cup special package ahead of the 2022 FIFA Qatar World Cup.
As an official sponsor of the World Cup, Coca-Cola is presenting the "Believing is Magic" campaign for this Qatar World Cup. Through this campaign, Coca-Cola has released a limited edition World Cup special package featuring 'Panini stickers' of popular soccer players worldwide. Panini stickers are collectible cards depicting players who have qualified for the World Cup finals, first introduced in 1970, and have since gained great popularity among soccer fans and collectors around the world.
Coca-Cola's World Cup special package is available in two PET bottle products: Coca-Cola Original and Zero. The product labels feature the official emblem of the FIFA World Cup 2022 along with Panini sticker images of Son Heung-min, Luka Modri?, Kevin De Bruyne, Declan Rice, and ?ngel Di Mar?a as design elements, enhancing their collectible value.
A Coca-Cola representative said, "With the opening of the FIFA World Cup, a festival for people worldwide, Coca-Cola hopes that soccer fans will unite in support, share the passion and joy of victory, and create an experience where everyday life feels magically thrilling." They added, "We will continue to cheer for the success of the Korean national soccer team and provide consumers with special experiences filled with emotion and enjoyment."
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