Granola Specialty Brand 'Granology' Achieves 8 Consecutive Sold-Outs on Lotte Homeshopping's 'Choi Yura Show'

ESG food tech innovative company Incredelble (CEO Son Won-ik)'s premium handmade vegan granola brand 'Granology' announced on the 2nd that it has achieved a complete sell-out for the 8th consecutive time on TV home shopping.

According to Granology, during the 8th broadcast held on the 27th at 7:40 PM through Lotte Home Shopping's flagship program 'Choi Yura Show,' the prepared quantity of 10,000 sets was sold out early thanks to explosive customer support, achieving the milestone of selling out 8 consecutive times since entering the domestic TV home shopping market last year.

Son Won-ik, CEO of Incredelble, said, "Thanks to the continuous interest and support from our customers for Granology, we were able to achieve the meaningful result of selling out 8 consecutive times," adding, "We analyze that this sell-out was possible due to the customer demand for healthy alternative meals during the changing seasons."

CEO Son continued, "During the changing seasons like now, the body’s stress index increases to adapt to severe temperature differences and rapid temperature changes, and the body's metabolic rate decreases, making immunity prone to decline," adding, "In particular, oats, the main ingredient of Granology, are rich in protein and dietary fiber and are classified as a 'warm snack' that warms the body, making it highly regarded as a health food for the changing seasons. Accordingly, as the demand for granola in winter is expected to increase further, we will make our best efforts to ensure a stable market supply."

Meanwhile, Granology, the first and national representative granola brand in Korea, specializes in producing vegan granola made with 100% plant-based ingredients such as high-quality Canadian oats known as the 'king of grains' as the base, dried fruits and nuts without artificial additives, organic extra virgin coconut oil, pure maple (maple sap), and unrefined cane sugar.

Additionally, the parent company Incredelble provides a balanced daily nutritional diet for modern people and, based on the corporate philosophy 'FOR US, FOR EARTH,' which means 'Our health is the health of the Earth,' actively participates in reducing carbon emissions and continuously strives to protect the global environment as an eco-friendly company.