[Asia Economy Reporter Moon Hyewon] LG Household & Health Care's Silk Therapy announced on the 1st the launch of ‘Bond & Seal Hair Essence,’ an ultra-damage hair care product that fills protein deep into damaged hair.
Bond & Seal Hair Essence incorporates hair bonding technology recently launched by U.S. salon brands, gaining high attention. It features excellent damage repair power based on the know-how of Silk Therapy, which has been loved worldwide for the past 31 years.
Bond & Seal Essence was developed to fundamentally solve the problem of hair ends being damaged and split due to frequent chemical treatments such as perms and coloring. To this end, a protein bonding formula was applied that improves the surface of damaged hair and fills protein and nutrients into hair that has lost elasticity due to nutrient loss.
In particular, the core ingredient ‘Bond&SealTM Complex,’ made with Silk Therapy’s formula enriched with 19 amino acids, supplies amino acids and collagen protein through the gaps in damaged hair cuticles to prevent moisture loss inside the hair and forms a protein nutrient protective film on the hair surface. Various research tests confirmed a 246% improvement in hair damage, 24-hour volume retention, 180°C heat protection, 24-hour hair moisture improvement, and a total of 10 human and non-human application test results. Additionally, even after a single use, it helps smooth combing without tangling or breakage, and after 7 days of use, the protein content inside the hair increases by 82%.
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