"Enhanced Odor Reduction Function" BAT Rothmans, Dunhill Renewal Launch

For 6 Types of Dunhill Original and Dunhill Fine Cut

[Asia Economy Reporter Koo Eun-mo] BAT Rothmans announced on the 24th that it will introduce the heated tobacco product ‘Dunhill’ with improved odor reduction technology applied.

The improved Dunhill lineup consists of six types: Dunhill Original 6mg, 3mg, 1mg, and Dunhill Fine Cut 4mg, 1mg, and 0.1mg. While maintaining the rich and clean taste, the paper wrapping the cigarette is treated with odor reduction technology (Less Smell Technology) to reduce the characteristic smell of heated tobacco. The design has also been improved, with the phrase ‘odor reduction’ and a symbol representing it reflected on the pack design.

A BAT Rothmans official said, “Recently, odor reduction has become an essential element of tobacco products,” adding, “We will continue to make efforts to further develop odor reduction technology to foster a smoking culture that prioritizes social consideration.”

Dunhill Original 6mg, 3mg, 1mg, and Dunhill Fine Cut 1mg will be available from today, while Dunhill Fine Cut 4mg and 0.1mg will be on sale starting from the 7th of next month.