[Asia Economy Reporter Moon Hyewon] CJ Foodville’s Tous Les Jours announced on the 24th that it will release products conveying messages of support to exam takers in collaboration with Orolliday ahead of the College Scholastic Ability Test (CSAT).
Orolliday is a domestic brand in its ninth year that operates various projects including character IP business, manufacturing, and content production with happiness as its motto. Centered on its character ‘Motnani,’ it offers design products such as stationery, clothing, and daily necessities. In particular, Orolliday’s NFT project ‘Happy Town’ sold out 10,000 units in just one second, boasting a loyal MZ generation (Millennials + Generation Z, born 1981?2010) customer base.
Tous Les Jours, anticipating the CSAT, has chosen the theme ‘Success Parade’ to support exam takers who need positive messages, and is presenting various gift sets using Orolliday’s ‘Happiness Collector’ concept. The package design applies the Motnani character, who never loses a smile regardless of the situation, and a three-leaf clover symbolizing happiness. Through Orolliday’s unique lively visuals and atmosphere, they plan to convey wishes for success in a happy mood.
The representative product ‘Happy Support’ features a witty package reminiscent of a book, wrapped with a band containing a message of encouragement to add a fun element. It is richly composed of glutinous rice cakes, chocolate, choco sable, and butter cookies. The ‘Success Wish Manju & Glutinous Rice Cake Set’ is an easy-to-gift set of milk manju and glutinous rice cakes, with a seal wishing for success stamped on the milk manju. The ‘Happiness Glutinous Rice Cake’ has a serious-looking Motnani on the outside and an illustration of Motnani smiling brightly after receiving support inside the sleeve, creating a delightful surprise when opened.
In addition, a limited edition ‘Happiness Plus Bag’ that will make everyday life happier will also be released. It is a highly practical multi-purpose plus bag that can be used as a snack bag, picnic bag, storage bag, and more. With heat retention and cooling functions, it can keep a lunchbox filled with success energy warm, making it perfect as a CSAT gift.
To commemorate the product launch, from today until the 17th of next month, the ‘Happiness Plus Bag’ will be sold at 15,900 KRW, a 50% discount from the regular price, and an additional 4,000 KRW discount will be applied when purchasing Tous Les Jours X Orolliday collaboration products.
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