Inheriting the Heritage of the 7th Generation Grandeur
'Grandeur Preview' Event Held Nationwide for 4 Weeks
[Asia Economy Reporter Kiho Sung] Hyundai Motor Company unveiled the design of the ‘The All-New Grandeur’ for the first time on the 19th. Hyundai’s flagship sedan, The All-New Grandeur, is the 7th generation new model introduced after six years since the launch of the 6th generation Grandeur in November 2016. Hyundai expressed confidence that The All-New Grandeur, which embodies the iconic elements of the existing Grandeur while being reborn with an evolved appearance, will demonstrate an overwhelming presence in the market.
The exterior design of The All-New Grandeur was completed by adding a special design sensibility expressing the great transformation of future mobility based on heritage, along with high-tech details. The front features a ‘seamlessly connected horizontal lamp’ inspired by the boundary between night and dawn, harmonizing with the integrated grille that delivers a strong impression. The single, sleek horizontal line extending from the headlamps on the side to the rear lamps, combined with frameless doors and auto flush door handles, reinforces the dignified and wide volume, solidifying its status as a large sedan.
The interior space of The All-New Grandeur embraces passengers comfortably with a wrap-around structure, inheriting the legacy of past Grandeur models with a modern sensibility. This is a more three-dimensional design of the interior space first introduced in the 1980s Grandeur.
In particular, the steering wheel was reborn by integrating controls, inspired by the one-spoke design of the 1st generation Grandeur, capturing passengers’ attention while providing an optimized layout for the driver.Hyundai equipped the Grandeur with an in-car fingerprint authentication system for easy engine start and payment services, and applied reclining seats and electric door curtains in the rear seats to offer an emotional sense of relaxation and a comfortable riding experience.
The All-New Grandeur has been a model receiving enthusiastic interest from customers even before its launch, and to meet the expectations of pre-waiting customers, Hyundai is conducting a Grandeur Preview event that provides an opportunity to experience the actual vehicle in advance.
The ‘Grandeur Exclusive Preview’ event will be held nationwide for about four weeks at ▲Busan (Auto Square, from the 21st to 23rd of this month) ▲Gwangju (Sangmu Branch, from the 28th to 30th of this month) ▲Daegu (Jincheon Branch, from the 4th to 6th of next month) ▲Daejeon (Doan Gasuwon Branch, from the 4th to 6th of next month) ▲Seoul (Sejong Center for the Performing Arts, from the 12th to 14th of next month), and registration will begin on a first-come, first-served basis from 8:30 AM on the same day on The All-New Grandeur webpage.
Lee Sang-yeop, Vice President of Hyundai Design Center, stated, “The 7th generation Grandeur expresses our will to inherit tradition and move toward the future,” adding, “Through emotional design and delicate customer experience, we will set a new standard in the premium sedan market.”
Meanwhile, The All-New Grandeur is scheduled to be officially launched next month with four models: ▲2.5-liter GDI gasoline engine ▲3.5-liter GDI gasoline engine ▲1.6-liter gasoline turbo hybrid ▲3.5-liter LPi engine.
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