"Winter Beer Represented by the Rocky Mountains" Golden Blue Launches Premium Lager 'Coors'

The Second Largest Beer Brand in North America... Sold in Over 40 Countries

[Asia Economy Reporter Eunmo Koo] Golden Blue International announced on the 17th that it has partnered with Molson Coors, one of the world's top three beer companies, to start selling the American premium lager beer 'Coors' from this month.

Coors, established in 1873, is one of Molson Coors' flagship beers with a history of 149 years. It is known as the second largest beer brand in the United States and Canada. Currently, it is sold in over 40 countries and ranks 9th in the global beer brand scale, continuously expanding its recognition worldwide.

Coors is characterized by its freshness, made up of a light sweetness, soft fruity aroma, and moderate carbonation. According to the company, Coors' unique freshness pairs well with various foods and places, satisfying the tastes of people of all ages and genders. Additionally, the pale golden glow created by its proprietary Cold-Filtered technology visually expresses the coolness of the Rocky Mountains' winter and the freshness of the beer.

The freshness is also reflected in Coors' package design. In particular, the product label uses thermochromic ink (which changes color according to temperature), so when the optimal temperature is reached, the gray image of the Rocky Mountains changes to blue, informing consumers of the best condition to enjoy the beer at its freshest.

Kim Dongwook, CEO of Golden Blue International, said, "Coors offers a rich refreshing sensation and a coolness in taste and aroma that cannot be experienced in other beers, giving it differentiated competitiveness. We will strive to widely promote Coors' unique strengths to consumers in the fiercely competitive beer market through expanding sales channels and various promotional activities."