Continued Interest in Large Brand Complex... Shinsegae Construction's 'Billiv Myeongji Duclass' First-Come, First-Served Sale

- Apartments and officetels developed as large branded complexes, maintaining popularity with steady demand inflow
- 'Villiv Myeongji Duclass' in Myeongji International New City shines as a large branded officetel complex with a total of 1,083 units

In the increasingly polarized real estate market, the popularity of branded large-scale complexes continues steadily. Notably, this trend extends beyond the apartment market to the officetel market, drawing attention.

Branded large-scale complexes maintain high preference due to their superior residential environment compared to non-branded and small-scale complexes, as well as their relative advantage in price appreciation.

First, the perception that branding significantly influences the value of a complex is rapidly spreading, boosting its popularity. According to a survey conducted by real estate information company Zigbang among users of its application, 87.4% of respondents said that branding 'affects' the formation of complex value. Additionally, when asked how much more important branding has become in apartment selection compared to the past, 75.7% responded that it has 'become more important,' reaffirming the increased preference for branded apartments.

Interest in large-scale complexes also continues steadily. Recently, as studies show that the larger the complex, the higher the price increase rate, interest in large-scale complexes is continuously rising.

According to data from Real Estate R114, over the past three years (September 2019 to August 2022), the price increase rate for apartments with more than 1,500 households was 49.63%, significantly surpassing the 40.35% increase rate for complexes with fewer than 300 households during the same period. For officetels, large-scale complexes with over 500 units recorded an 18.37% price increase rate, nearly three times higher than the 6.40% increase rate for complexes with fewer than 100 units.

Consequently, branded large-scale complexes also show steady subscription enthusiasm. According to an analysis of subscription data from Real Estate R114 based on the Subscription Home platform, as of the 12th of last month, the average competition rate for large-scale apartments with over 1,000 units was 15.85 to 1, surpassing the 8.54 to 1 competition rate for apartments with fewer than 1,000 units.

Officetels such as 'The Sharp Ilsan Eloy' (1,976 units) and 'Gyeongseo Bukcheongra Prugio Tresiel' (1,522 units), both branded large-scale complexes, reportedly completed contracts in a short period with 31,238 and 43,229 subscription applications respectively.

An industry insider stated, "Branded large-scale complexes offer differentiated specialized designs that provide convenience for actual residents, low maintenance fees, and advantages in price defense due to abundant demand, making them highly preferred. As the ultra-polarization phenomenon intensifies, more buyers are seeking a solid, smart single property, so the trend of prioritizing branded large-scale complexes will continue steadily."

Meanwhile, in Myeongji International New City, Gangseo-gu, Busan, Shinsegae Construction is conducting first-come, first-served sales of 'Villiv Myeongji Duclass,' a branded large-scale residential officetel complex.

This complex recently gained renewed attention through Channel A's TV program 'It's My First Time in a New House,' which highlighted various special features, detailed information, and future value including the creation of a massive new city alongside Eco Delta City. Following the lifting of regulations across Busan, allowing unlimited resale, inquiries have increased significantly, according to sales officials.

Villiv Myeongji Duclass is a large-scale residential officetel complex located in Myeongji-dong, Gangseo-gu, Busan Metropolitan City, consisting of 1,083 units across three basement floors to 20 above-ground floors. All units are a single type with a preferred exclusive area of 84㎡.

The complex applies Shinsegae Construction Villiv's excellent product design, leading lifestyle trends to enhance residential comfort. Key specialized designs include 4-bay slab-type and 2-sided open tower-type floor plans by unit type, a ceiling height of 2.5 meters to increase openness and maximize spatial perception, and ample storage spaces such as large dressing rooms, walk-in entrance closets, and pantries to improve space utilization.

Additionally, diverse and pleasant landscaping suitable for a large-scale complex is introduced. Notably, the landscaping features a European lifestyle garden. Four beautiful tree-lined streets adorned with large oak, hawthorn, tulip, and Chinese maple trees run through the complex, and a central courtyard uniting the four complexes includes a wide lawn, resting areas, and two water-themed walking paths.

Villiv Myeongji Duclass is advantageously located in a core area of Myeongji International New City, allowing residents to enjoy all the completed new city infrastructure. It is situated near the Nakdong River and the South Sea, offering ocean views (varies by unit), and is surrounded by various neighborhood parks such as Myeongji-dong Neighborhood Park. This allows for ocean, garden, park, and city views (varies by unit), promising a pleasant living environment.

The educational environment is also favorable. Myeongwon Elementary School and Gyeongil Middle School are located nearby, and the Ocean City academy district is adjacent. Furthermore, residents can conveniently access various infrastructures in the central commercial area and enjoy abundant cultural and convenience facilities such as Starfield City Myeongji, E-Mart Traders, and Lotte Cinema.

Meanwhile, Villiv Myeongji Duclass offers a fixed first deposit of 10 million KRW to reduce consumers' financial burden and a 60% interest-free mid-payment benefit, minimizing initial capital burden for contract holders and eliminating additional financial pressure before moving in. Especially, since the entire mid-payment is interest-free, concerns about increased interest rates due to rate hikes are alleviated.

First-come, first-served contracts for Villiv Myeongji Duclass are being conducted at the model house.