[Asia Economy Reporter Eunmo Koo] Viento announced on the 13th that it has launched a new product of its disposable electronic cigarette brand Bstick, called ‘Bstick Change’.
Bstick Change is a starter kit that includes a rechargeable device ready for immediate use and a 1.2mL e-cigarette liquid pod, priced at 9,000 KRW. This is the same price as existing disposable e-cigarettes, so there is no additional cost when switching. The replaceable 1.2mL pod costs 6,000 KRW, which can reduce maintenance costs by more than 30% compared to disposable e-cigarettes.
The new product is released in two flavors: ‘Ice Yellow’ and ‘Ice Purple’. New flavors will be launched in the future. It will be sold at Emart24 starting from the 14th of this month. Released in limited quantities, it can only be purchased at stores that have placed orders in convenience stores.
Disposable e-cigarettes are praised for their convenience, but in advanced countries such as Europe, waste issues including batteries generated with each use have become a concern. Bstick Change allows the device to be reused and only the liquid pod to be replaced. According to the company, users of Bstick Change can reduce the amount of disposable e-cigarette waste to about 1/100th.
Hwang Jinwook, CEO of Cross Partners, said, "Viento has consistently developed products that fulfill social responsibilities, such as underage authentication and child protection structure patents," adding, "The new product aligns with ESG (Environmental, Social, and Governance) management activities that can reduce waste."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
