Musinsa Holds 'Uisikju Festival' with Baemin and Ohouse

Conducting Lifestyle Ability Tests on Musinsa Store App and Offering Benefits Worth 10 Million KRW via Draw

[Asia Economy Reporter Eunmo Koo] Musinsa announced on the 12th that it will hold the ‘2022 Uisikju Festival’ together with the delivery application Baedal Minjok and the lifestyle app Oneul-ui Jip.

This event is a collaborative marketing campaign planned by three vertical platforms representing clothing, food, and shelter, and will run until the 18th. Based on the theme ‘Dress well, eat well, live well,’ customer participation events optimized for clothing (Musinsa), food (Baedal Minjok), and shelter (Oneul-ui Jip) have been prepared. This is the first time the three companies have joined forces to hold a joint event.

First, during the festival period, a ‘Uisikju Ability Test’ event will be held where participants can check their knowledge of daily life related to clothing, food, and shelter. On the Musinsa Store app, users can participate in an ability test related to clothing (衣), including fashion trends, styles, and brands. Upon completing the test, a discount coupon usable at Musinsa Store will be given. Tests related to food (食) and shelter (住) can be found on the Baedal Minjok and Oneul-ui Jip apps, respectively.

In particular, participants who achieve a perfect score on the Uisikju Ability Test will receive generous benefits. One winner from each platform, totaling three people, will be drawn to receive a ‘Uisikju 365 Free Pass’ worth approximately 10 million KRW. The Uisikju 365 Free Pass consists of △3.65 million KRW shopping voucher for Musinsa Store △365 coupons worth 10,000 KRW each for Baedal Minjok △3.65 million points for Oneul-ui Jip. At the same time, a ‘Uisikju Coupon Game’ will be held, randomly distributing discount coupons for Musinsa Store, Baedal Minjok, and Oneul-ui Jip. Every day from 11 a.m., one type of coupon will be offered on a first-come, first-served basis through the Musinsa Store app.

A Musinsa representative said, “We collaborated on marketing with Baedal Minjok and Oneul-ui Jip to provide a unique experience to customers who visit Musinsa Store to explore fashion styles.”