Netherlands Premium Detergent SEEPJE Launches Worldwide on CJ Shopping

Global lifestyle specialist company Mina Global Co., Ltd. announced that it will exclusively launch the Dutch premium eco-friendly detergent SEEPJE on "Shopping World," one of CJ OnStyle's flagship programs.

SEEPJE, evaluated as a brand with excellent quality and innovative product concepts, was selected as one of the "Top 4 Most Inspiring Global Brands of 2022," surpassing prominent global companies, by the Dutch consulting group SYNERGIE.

Committed to the value of coexistence between people and nature, SEEPJE holds certifications such as social enterprise B CORP, ECO CERT for all products, and Vegan certification, and is known as Europe's first fair trade brand in the laundry detergent sector.

Additionally, its distinctive simple and luxurious Nordic package design has won over 10 awards, including the Red Dot Design Award, and it is currently sold in more than 6,800 stores worldwide, including premium Dutch retail channel Albert, the Netherlands' top organic supermarket Marqt, and Germany's organic specialty store Alantura.

The newly launched SEEPJE Sparkling Jasmine Laundry Detergent uses SOAP NUT (Sapindus mukorossi fruit) derived from nature as its main ingredient, contains 98.8% natural-origin ingredients and 100% natural-origin essential oils, and includes Power Enzyme 6-multi enzymes from global biotechnology company Novozymes. It features a triple solution formula that provides excellent cleaning power while preventing fabric damage.

Mina Global Co., Ltd. stated that Im Se-young, the widely known fashion icon and trend first mover who hosts CJ OnStyle's "Shopping World," personally endorses SEEPJE's outstanding value and quality. Following its entry into Shinsegae Department Store's Gangnam Main Branch and Busan Centum City Branch, the company plans to continuously expand customer touchpoints both online and offline.