HiteJinro Revamps 'Isul Toktok' Packaging

[Asia Economy Reporter Koo Eun-mo] HiteJinro announced on the 7th that it will renew the packaging of ‘Isul Toktok,’ which has led the domestic fruit carbonated alcohol market. This is the second packaging renewal since July 2020.

This renewal focused on the package design according to the latest trends while maintaining the product’s main quality. It added a three-dimensional feel with real fruit images and emphasized the dynamism of the Boksuni character. The same font as Chamisul was applied, and the product concept, ‘pleasantly rosy,’ was highlighted on the front.

Isul Toktok is loved mainly by women in their twenties and thirties for its sweet fruit flavor and sparkling refreshment. Recently, it has shown new appearances through various collaborations such as the release of ‘Isul Toktok Lemona’ and ‘Isul Toktok Candy Bar.’ Since its launch in 2016, it has recorded cumulative sales of over 100 million cans, and sales in the first half of this year increased by 16.5% compared to the same period last year.

A HiteJinro official said, "We are presenting the representative domestic fruit alcohol Isul Toktok in a new look," and added, "We will continue to lead the liquor market trends through various attempts."