Spray 'Chikchik' Transforms Dress... What Is the Magical Secret of This Outfit?

Demonstration at 2022 Paris Fashion Week
CNN Selected 'Best Moment'
Developed Since Early 2000s... "To Advance Fashion"

At Paris Fashion Week, the fashion brand 'Coperni' showcased a performance where they sprayed onto Bella Hadid's body to complete a dress in just 10 minutes. The photo shows Bella Hadid attending Paris Fashion Week. Photo by AP Yonhap News

[Asia Economy Reporter Juri Kim] A magical dress that is completed in just 10 minutes was unveiled at Paris Fashion Week, drawing widespread attention. CNN selected the performance as one of the best moments of Paris Fashion Week.

On the 3rd (local time), CNN reported that a one-of-a-kind 'spray dress' performance took place on the Paris Fashion Week stage.

At the final stage of Coperni's show held on the 30th of last month, famous model Bella Hadid appeared before the performance demonstration.

Hadid appeared in the middle of the runway wearing only underwear and stood still, after which two men holding spray guns began spraying something onto her.

About 9 minutes later, the white fibers covering Hadid's body transformed into fabric. The material looked like silk or cotton but was soft and elastic.

Then, Charlotte Raymond, Coperni's design director who appeared on stage, tidied the fibers on Hadid's arms and neck edges, took out scissors prepared in advance, and made a slit at the bottom of the dress.

When Hadid's magical show, who had come on stage in underwear, ended, the audience watching the scene cheered.

The material introduced that day is known to have been developed since the early 2000s.

According to the press release about the technology, this substance remains in liquid form inside the spray but turns into fibers the moment it touches the body. It is also said to be an eco-friendly material that can be reverted back to its original liquid form.

Coperni's co-founder S?bastien Meyer explained, "This dress can be stored like a regular dress and hung on a hanger, but if you no longer want it, you can soak it in liquid and spray it again when needed."

Additionally, Arnaud Vaillant, Coperni's CEO and co-founder, emphasized, "We will not make money from this. We are passionate about advancing fashion."