[Asia Economy Reporter Song Seung-yoon] BAT Rothmans announced on the 4th that it will upgrade and launch the glo-exclusive stick for heated tobacco products, 'Neo Purple Boost.'
This Neo Purple Boost upgrade is the second upgrade following Tropical Cool and Zest Cool in June this year. Neo Purple Boost has recorded the highest cumulative sales among the Neo series with its refreshing taste that does not have the typical tobacco heaviness and the sweet flavor of the capsule. In this upgrade, the refreshing and sweet flavors of Purple Boost have been maintained while implementing a more natural taste. The product packaging has also changed from deep purple to light purple. The upgraded Neo Purple Boost product will be sold nationwide at convenience stores and tobacco retailers starting today.
A BAT Rothmans official said, "We have upgraded the best-selling Neo Purple Boost in the Neo series by addressing its shortcomings to suit consumers' preferences and tastes," adding, "With this upgrade, not only existing Purple Boost users but also many smokers will be able to enjoy a satisfying experience through the unique and attractive taste of Purple Boost."
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