'Lim Young-woong Cheongho Nice', Winner of the 2022 IDEA Design Award Main Prize

Direct Ice Water Purifier IceTree. (Photo by Cheongho Nice)

[Asia Economy Reporter Donghyun Choi] Cheongho Nice announced on the 4th that it has won the 2022 IDEA Design Award (International Design Excellence Awards) Finalist.

The awarded products include the 'Direct Ice Water Purifier Ice Tree,' modeled by trot singer Lim Young-woong, and three types of 'Untact Ice Water Purifiers (Senita, Meta Digital, 550),' setting a record of four products winning simultaneously. IDEA is regarded as the top design award in North America, selected through a comprehensive evaluation of design innovation, user experience, and social contribution.

Ice Tree, a new ice water purifier product from Cheongho Nice released in June, features an oatmeal beige body that highlights harmony with interior design. The front control panel is available in three accent colors?oatmeal beige, peach, and lavender?allowing users to choose according to their preference. Additionally, it has a refined linear shape that provides a stable design, creating a more luxurious image. This product was also selected as an excellent industrial design product in the 2022 Good Design (GD) Awards.

A Cheongho Nice representative said, “This is the result of great effort to complete a design that harmonizes with all living environments by approaching from the customer's perspective,” adding, “We will continue to focus on developing differentiated designs unique to Cheongho Nice that meet customer needs.”