LF Allegri Opens Pop-up Store in Seongsu-dong

Seongsu-dong 'Time After Time' Runs Until October 13
Presenting Multi-Sensory Content Under the Theme 'Heritage Becomes Future'

[Asia Economy Reporter Eunmo Koo] LF's contemporary menswear brand ‘allegri’ announced on the 30th that it will hold a pop-up store at ‘TIME AFTER TIME’ in Seongsu-dong, Seoul, until the 13th of next month, where customers can experience the brand heritage along with the Fall/Winter (F/W) new collection.

At this pop-up store, allegri has prepared a brand five-sense content allowing visitors to experience allegri through sight, hearing, taste, smell, and touch. First, a 3D video introducing the main visuals of this year’s F/W season key products and allegri archive content can be viewed on a large screen. Additionally, the pop-up reveals a tracklist of 10 allegri brand music tracks produced by Cold, an artist from the hip-hop label ‘WAVY’, and offers desserts made using allegri’s signature colors and logo exclusively during the pop-up period, enabling visitors to experience the brand heritage and mood allegri pursues.

On the second floor of the pop-up store, an exhibition space showcasing allegri’s new F/W season collection is set up, where visitors can see and try on the products directly. The space is designed under the theme ‘Ride On The City’, reflecting an era where the boundary between daily life and travel is blurred, embodying a comfortable yet fashionable, functional yet restrained and formal urban traveler look, attracting attention.

Moreover, to commemorate the opening of the pop-up store, allegri is holding an event where visitors who register as allegri Kakao Plus Friends or tag allegri’s official Instagram and upload a visit verification photo will receive various gifts such as coffee coupons on-site.