[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart announced on the 30th that it will hold the "Great Sale" throughout October. The event name was derived from "Wi" of "We" and "Daehan" of "Daehanminguk" (Republic of Korea) ahead of the major sports events in the second half of the year. Various side events such as a kimchi refrigerator special exhibition and a "World Class (Wolkeul)" home appliance best selection exhibition will be held in preparation for the kimchi-making season. A prize event worth 120 million KRW will also be held at about 410 Lotte Hi-Mart stores nationwide.
First, to mark the peak season for kimchi refrigerators, the "Frugal Home Meal Life: Kimchi Refrigerator Discount Festa" special exhibition will be held. Around weekends, customers who purchase Winiya or Samsung Electronics kimchi refrigerator promotional products will receive up to 150,000 L.Points or Lotte mobile gift certificates depending on the purchase amount. Purchasing Winiya Dimchae, Samsung Electronics Bespoke, or LG Electronics Objet energy efficiency grade 1 models will provide benefits up to 200,000 KRW. There is also a kimchi-making cost support event. Customers who purchase premium promotional models with a capacity of 400ℓ or more will receive up to 50,000 KRW in Lotte Mart mobile gift certificates.
The "World Class Home Appliance Best" special exhibition will also be held. Around every weekend, top-selling products each week such as refrigerators, washing machines, and electric ranges will be selected and offered up to 30% discount benefits. If payment is made with the event card, 36-month interest-free installments are also available. Purchasing large-screen TV promotional products to enjoy sports games and movies on a big screen will provide discounts up to 400,000 KRW. Samsung Electronics QLED, LG Electronics OLED, and NLED premium TVs over 189cm are eligible. Customers who trade in their used TVs and purchase promotional products such as Samsung Electronics Neo QLED will earn up to 1 million L.Points.
Until the 13th of next month, a used product trade-in event will be held for six items including vacuum cleaners, air purifiers, electric rice cookers, electric ranges, dishwashers, and massage chairs. Customers can purchase event products and return their existing used products. Regardless of brand, benefits up to 300,000 KRW will be provided depending on the item.
There is also a prize event worth 120 million KRW. It targets customers who purchase products worth 100,000 KRW or more and enter the event at about 410 Lotte Hi-Mart stores nationwide. A total of 2,022 winners will be drawn to receive prizes including a full package for attending the World Cup in person (1 person), Dokdo Bullion pure gold medals (6 people), soccer game packages (10 people), smartwatches (20 people), official World Cup soccer balls (50 people), chicken exchange coupons (650 people), and OTT subscription vouchers (1,285 people). The first prize includes airfare, accommodation, and two game viewing tickets. Winners will be announced in mid-November.
Kim Eun-jung, head of marketing at Lotte Hi-Mart, said, "We have prepared more abundant benefits than ever for the peak season of kimchi refrigerators and TVs," adding, "We hope customers enjoy pleasant shopping at Lotte Hi-Mart and have fun with the upcoming sports events."
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