In the housing market, apartments located near schools, known as ‘Haksegwon’ apartments, remain consistently popular. They are highly valued not only because children can commute safely to and from school, but also because parents represent a strong latent demand, making these properties highly liquid.
In fact, in February this year, ‘Centreville Asterium Yeongdeungpo’ in Yeongdeungpo-gu, Seoul, attracted 11,385 applicants for 57 units (excluding special supply), recording an average competition rate of 199.74 to 1, the highest average competition rate nationwide this year. The complex is surrounded by excellent school districts such as Yeongdong Elementary, Yeongjung Elementary, Dangsan Middle, and Yanghwa Middle, earning high praise from parents.
Similarly, ‘Seoul National University Entrance Station The Hive Central’ supplied in Gwanak-gu also drew significant attention due to its proximity to prestigious schools such as Bongcheon Elementary, Wondang Elementary, Haengnim Elementary, Bongwon Middle, and Dongjak High School. It closed with an impressive average competition rate of 67.06 to 1 in the subscription process.
A real estate expert said, “As parents’ enthusiasm for education grows hotter every year, the housing market is also seeing strong popularity centered on complexes near schools. Recently, expectations have risen further, and it is expected that complexes satisfying not only public education but also private education such as academies will show strong performance.”
Meanwhile, POSCO E&C will launch ‘The Sharp Songpa Lumista’ in Garak-dong, Songpa, Seoul, in October. The complex consists of 4 buildings from 3 basement floors to 25 above-ground floors, with units ranging from 59 to 99 square meters in exclusive area, totaling 179 households, of which 29 are for general sale.
The Sharp Songpa Lumista is within walking distance to Gadong Elementary, Songpa Middle, and the autonomous private high school Boin High School, and is also adjacent to Songpa Library. Additionally, the Bangi-dong academy district and Gangnam academies can be quickly accessed by subway. Nearby amenities include Lotte Mart, E-Mart, Starfield City, Garak Fish Market, and Lotte World Mall, along with abundant living infrastructure such as the Police Hospital, Songpa Police Station, and Seoul Gomduri Sports Center.
In terms of transportation, it is a double station area within walking distance to Ogeum Station on subway lines 3 and 5, and Gaerong Station on line 5. Through Ogeum Station, the SRT high-speed train at Suseo Station can be reached in just three stops. The complex also offers convenient access to the Bundang-Suseo Expressway and the Metropolitan Area 1st Ring Road, enabling easy travel nationwide.
The Sharp Songpa Lumista is close to Ogeum Park, allowing for a pleasant living environment. In front of the park, there are various facilities such as a nature learning center, swimming pool, tennis courts, and badminton courts. Nearby green spaces include Garak Neighborhood Park, Gaerong Neighborhood Park, Seongnaecheon Stream Trail, Songpa Dullegil, Olympic Park, and Seokchon Lake, providing residents with abundant leisure opportunities.
Furthermore, the former Seongdong Detention Center site near the complex is planned for development into a residential area with over 1,000 households, along with office and welfare facilities, and the district unit plan has already been finalized.
The Sharp Songpa Lumista features POSCO E&C’s distinctive community, landscaping, and product offerings. A jogging track approximately 300 meters long will be constructed, and each household will be provided with storage space for seasonal items. Diverse community facilities such as a golf practice range/screen golf, fitness center, sauna, reading room, small library, and senior citizens’ center will be available. Notably, the parking ratio per household is an impressive 2.03 spaces, highlighting POSCO E&C’s design focus on maximizing resident convenience.
POSCO E&C’s differentiated design does not stop there. The exterior features curtain wall looks befitting a regional landmark, recognized by the Seoul Metropolitan Government’s Architectural Review Committee for excellence in multi-family housing design standards. The piloti design, approximately 5.5 meters high, allows even the lower floors, which typically lack views, to enjoy vistas of Ogeum Park and surroundings.
Meanwhile, the ‘The Sharp’ brand is the No.1 apartment brand recognized by consumers. It has been ranked first for five consecutive years as the most recommended brand by consumers (hosted by the Korea Management Association Consulting), first in brand customer loyalty for six consecutive years (co-hosted by the Korea Consumer Forum and Brand Keys, USA), first in the Korean Consumer Well-being Index for three consecutive years (hosted by the Korea Standards Association), and has won the Korean Quality Satisfaction Index first place 12 times historically.
The Sharp Songpa Lumista sales gallery is scheduled to open in October.
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