Cooking by Lee Chan-won and Cha Ye-ryun seen on TV... "Tasted it myself, want to repurchase" [Im Chun-han's Convenience Store Adventure]

GS25 Launches Pyeonstorang Winning Menu
8 Items Including Triangular Kimbap and Meat Yubu Bibim Noodles
Jinttogalbi Triangular Kimbap Sells 500,000 Units in 4 Days

[Asia Economy Reporter Lim Chun-han] The winning menu from the entertainment program ‘New Release Pyeonstorang’ has gained great popularity after being launched as a GS25 convenience meal. When entering the reservation order section within the GS25 application (app), the Pyeonstorang corner takes a prominent spot on the main page. Although a total of eight Pyeonstorang products were released, only some were available for order on the app, and the products were picked up the next day at nearby stores.

Jinttobaegi Maepssak Galbi Triangle Kimbap is the winning menu presented by singer Lee Chan-won as a competition dish and the first Pyeonstorang product, priced at 1,600 won. After microwaving the triangle kimbap for 30 seconds and taking a bite, the spicy flavor of steamed galbi fried rice was strongly felt. Then, the corn mixed with mayonnaise sauce entered the mouth, balancing the taste.

Jinttobaegi Fried Egg Jjajang Triangle Kimbap is a unique form where secret jjajang rice, made by mixing chunjang (black bean paste) with huangdoujiang (fermented yellow soybean paste), is wrapped in a fried egg, priced at 1,700 won. The garlic aroma stimulated the nostrils, and inside the mouth, the danmuji (pickled radish) mayonnaise salad provided an interesting texture. It was the tastiest triangle kimbap I have had recently, even making me want to repurchase it.

The Double Shrimp Ttungdwich is a menu developed based on actress Lee Yu-ri’s recipe, priced at 3,500 won. True to the name Ttungdwich, the thick cross-section was appealing, and the sauce was based on sweet chili sauce. The patty made from fried shrimp included egg scramble, cucumber, lettuce, and other vegetables, but it felt a bit greasy while eating. This may be a personal preference, but compared to other sandwiches, it is relatively expensive without a significant difference in taste.

Meat Yubu Bibim Noodles sold at GS25.

Meat Yubu Bibim Noodles is a menu commercialized based on actress Cha Ye-ryun’s recipe, priced at 5,200 won. This product has a two-layer structure: the first layer contains konjac noodles and sauce, and the second layer includes toppings such as meat, yubu (fried tofu skin), mung bean sprouts, perilla leaves, and pineapple. Mixing the konjac noodles with the sauce and toppings resulted in a taste very similar to bibim noodles. At first, the inclusion of pineapple seemed odd, but it sweetened the slight spiciness and created harmony.

GS25, participating as a partner of Pyeonstorang, focuses on commercializing the winning menus exactly as they are. As a result, Jinttobaegi Maepssak Galbi Triangle Kimbap set a sales record of over 500,000 units within four days of its release. Currently, Jinttobaegi Fried Egg Jjajang Triangle Kimbap and Meat Yubu Bibim Noodles rank first in the rice ball and prepared noodle categories, respectively, while the Double Shrimp Ttungdwich ranks fifth in the sandwich category.