[Asia Economy Reporter Jeon Jinyoung] LG Household & Health Care's global oral care brand Rich announced on the 29th the launch of the 'Rich Pop Dental Floss 3 Types' targeting the MZ generation (Millennials + Generation Z).
The Rich Pop Dental Floss 3 Types are products released to appeal to the MZ generation, who have not yet used dental floss, featuring eye-catching colors and a refreshing finishing sensation.
This product comes in three scents: Mint, Peppermint, and Cinnamon Mint, with floss colors applied in blue, green, and pink respectively. The container also uses recycled plastic.
The floss's primary function of plaque removal has also been enhanced. The floss, processed with Rich's unique yarn technology, is thin yet firm and does not easily fray. Additionally, the ultra-compressed wax coating makes it easy to insert between teeth while providing a wide contact area with the teeth, resulting in excellent plaque removal power. Another advantage is that the plaque removed is clearly visible, making gum care easier.
The Rich Pop Dental Floss 3 Types can be purchased at Olive Young's online and offline stores as well as various online malls. It has been launched not only in Korea but also in the Japanese market, and is planned to be released in the United States and other regions in the future.
An LG Household & Health Care official stated, "Research shows that using both a toothbrush and dental floss during brushing removes 17.8% more plaque than brushing alone," adding, "With the Rich Pop 3 Types dental floss, which offers three scent options to suit individual preferences, you can experience longer-lasting freshness."
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