CJ OnStyle's Largest Shopping Event of the Second Half... "Unprecedented Benefits Offered"

All-in Box Worth 14 Million KRW to Be Awarded by Lottery

CJ OnStyle will hold the largest shopping event of the second half of the year, 'OnStyle Festa,' from the 1st to the 10th of next month. (Photo by CJ OnStyle)

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 29th that it will hold the largest shopping event of the second half of the year, the 'OnStyle Festa,' from the 1st to the 10th of next month.

During this event, representative brands from each category will be sold on TV and mobile broadcast programs at special discount prices of up to 50% or more. Popular living brands such as Atssential, Balmuda, and Fissler will be sold on programs like the Choi Hwajeong Show, Solgit Han Saenghwal, and Good Life, while popular furniture brands such as Jacomo, Hanssem, and Simmons will be showcased on mobile.

The OnStyle Festa All-Star Show will feature a full lineup of representative show hosts and sellers throughout the day on TV broadcast programs. Notably, content commerce Butina, which has so far only been broadcast via mobile live streaming, will be aired on TV for the first time with Butina Saenghwal and Edge Show. Butina Saenghwal will sell the latest product, the Piet sofa from Eissa, at the biggest discount of the year and offer various benefits such as 100,000 won in reward points. Edge Show will exclusively reveal premium outerwear such as winter coats and padding under special conditions.

All customers who make purchases during the event period will be eligible for the 'OnStyle Festa All-in Box' prize draw. Ten customers who win the All-in Box will receive a gift box by mail containing CJ brand gift cards worth approximately 14 million won, including CJ OnStyle reward points and cards for Olive Young, The Market, TVING, and more.

A CJ OnStyle representative said, "OnStyle Festa is not an ordinary promotional event but a differentiated promotion that introduces brands perfectly suited to customer preferences through optimized broadcast content," adding, "We will further enhance customer satisfaction with price benefits such as reward points and shopping support funds along with broadcast content for a special shopping experience."