GS Retail, Integrated Shopping Event 'GS Sangsangchowol'... "Various Discount Benefits"

Sambipen Collaboration Goods Giveaway Event Also

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 28th that next month it will hold an integrated shopping event called ‘GS SangSang Chowoal’ involving all its distribution channels including GS25, GS Shop, GS The Fresh, and GS Fresh Mall. GS SangSang Chowoal is an event held every May and October, mobilizing GS Retail’s distribution capabilities to provide customers with the best benefits and shopping experiences.

This year, the event combines shopping and culture through goods created in collaboration with famous artists. Following the collaboration with world-renowned pop artist ‘Kenny Scharf’ in May, GS Retail will partner with artist ‘Sam By Pen’ in October. Sam By Pen is popular among the 20s and 30s customer demographic for his vibrant colors and trendy sensibility. During this GS SangSang Chowoal, camping chairs and blankets, which are highly useful for the fall/winter (FW) season, will be introduced. These will be given away through a lottery based on purchase amount and frequency at GS25, GS The Fresh, GS Fresh Mall, and other channels.

At GS25, customers who pay with GS Pay will be entered into a lottery to win Sam By Pen goods, and various benefits will be offered such as buy-one-get-one-free on 11 popular items including cup coffee, jelly, and ice cream, as well as a 1000-point payback event for first-time payments over 3000 won. Until the 20th of next month, there will also be a ticket giveaway event for the ‘2022 Strike Music Festival’ featuring top global artists.

GS Shop will feature a ‘Super All-Star Show’ special on the 1st of next month, broadcasting its representative programs consecutively, and on the 16th, it will air a ‘Super 7 Sunday’ special showcasing representative brand products in fashion, beauty, and health foods. Every Wednesday, electric mats, frying pans, and other items will be offered at special prices with 30-50% discounts, and on the Shoppy Live channel, foods such as galbitang (beef short rib soup), smoked duck, tangerines, and sweet potatoes will be sold in small portions priced between 30,000 and 40,000 won.

GS The Fresh offers discounts and special prices on Korean beef, pork, fruits, seafood, and more every week. Starting from the 5th, a weekly additional 20% discount coupon event for agricultural, livestock, and marine products will be held, and on the 7th, a one-day event will offer popular products such as pork belly, Shine Muscat grapes, and imported canned beer at the lowest prices of the month. GS Fresh Mall will conduct a high-intensity discount event selecting 200 representative products for one week starting from the 4th.

A GS Retail official said, “We have prepared this event carefully to provide the best benefits and enjoyable experiences to customers who are burdened by high inflation,” adding, “We will do our best to make GS SangSang Chowoal a shopping event that exceeds customers’ expectations.”