Lotte Department Store's Final Wedding Fair of the Year... "Targeting MZ Generation Preferences"

Double Points Product Categories and Luxury Brand Enhancement

A soon-to-be newlywed couple is purchasing products at Chaumet, a luxury jewelry brand, in the Lotte Department Store Main Branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 28th that it will hold the last 'Wedding Fair' of the year from the 30th of this month to the 13th of next month.

This Wedding Fair has strengthened the product categories and brands eligible for double mileage accumulation. Wedding Mileage is a reward system that allows customers to accumulate points based on their purchases at Lotte Department Store for 9 months after joining, and receive Lotte gift certificates worth up to 7% of the purchase amount. A double mileage promotion, which doubles the mileage accumulation on purchases, will be held four times a year.

In line with the trend of the MZ generation (Millennials + Generation Z) actively investing in activity-based experiences, golf, leisure, and sports product categories have been added to the double mileage promotion for the first time. Participating brands include 12 brands such as golf brands Titleist, Malbon Golf, PXG; sports brands Nike, New Balance; and outdoor brands The North Face, Patagonia, and National Geographic. The overseas luxury product category has also been strengthened. Along with existing luxury watch and jewelry brands such as Chaumet, Chopard, Omega, and IWC, 26 new brands including Tom Ford, Balmain, and Givenchy have joined.

New customers who join Lotte Wedding Members will receive a welcome coupon that offers a 10% discount (up to 10,000 KRW) on purchases over 30,000 KRW in women's and men's fashion and beauty categories. Additionally, the top 5 recommenders who promote Lotte Wedding Members membership the most to acquaintances will receive up to 100,000 KRW in Lotte mobile gift certificates, and new members who join through referrals will receive 100,000 Wedding Mileage points.

According to Lotte Department Store, the number of new Lotte Wedding Members from January to August this year increased by 20% compared to the same period last year, and the average purchase amount per person increased by more than 30% year-on-year during the same period. Notably, premium wedding gifts and household items are very popular this year, with overseas luxury products accounting for more than half of the total purchase amount.

A Lotte Department Store official said, "Since this Wedding Fair is the last event of the year, we prepared it to meet customer demand and include product categories preferred by the MZ generation," adding, "We will continue to strengthen product categories and brands and offer various events in line with the latest wedding trends and the needs of prospective couples."