HiteJinro Launches 'Cheongjeong Lager - Terra Convenience Store Home Soju-Cocktail Glass' Special Product

Composed of 2 Terra cans and 1 Home So-Mac glass, sold at major convenience stores nationwide

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 27th that it will release a limited edition Cheongjeong Lager-Terra Home Somac Glass promotional product targeting convenience stores nationwide. Considering the rising trend of alcohol sales in convenience stores, HiteJinro has been strengthening its focus on convenience store consumers by launching Home Somac Glass promotional products since 2020.

This promotional product consists of two Terra cans (355ml each) and one Home Somac Glass (150ml) featuring a cute toad posing in various ways with Terra. Sales will begin sequentially at major convenience stores nationwide from the 28th, with a limited quantity of 50,000 units available.

The Home Somac Glass is an item that stimulates collectors' desire, ranking first in sales at the HiteJinro goods pop-up store Ttukkeopsanghoe, and this is the third release. It will continue to be introduced as a series, and promotional products utilizing the Home Somac Glass are also being prepared.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, “We launched the Home Somac Glass promotional product, a steady seller promotional item, to provide various benefits to consumers using convenience stores. We plan to continue various marketing activities so that consumers can have unique experiences through the Cheongjeong Lager-Terra brand.”