11st, Luxury Secondhand Designer Live Broadcast... "From Hermes Bags to Chanel Jackets"

Providing Premium Delivery Service

11st will showcase high-end luxury goods through a live broadcast at 9 PM on the 27th.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 27th that it will showcase high-end luxury brands such as Hermes, Chanel, Christian Dior, and Rolex through live broadcasts in collaboration with GUGUS, a platform specializing in secondhand luxury goods.

The broadcast will be held live at 9 PM on the same day at the GUGUS Banpo Shinsegae store. A total of 15 rare secondhand luxury items, difficult to find in domestic brand stores, have been gathered. These products have been carefully selected after inspection by professional luxury appraisers affiliated with GUGUS, ensuring quality comparable to new items.

Featured products include ▲ Hermes Outsitch Kelly Bag ▲ Chanel Tweed Jacket ▲ Chanel Caviar WOC Mini Crossbody Bag ▲ Rolex Diamond Combi Watch ▲ Christian Dior Lady Bag Medium. Depending on the product, customers can purchase items at prices up to 1.5 million KRW cheaper than GUGUS’s official online mall. Over 100 secondhand luxury items are also available at discounted prices through the GUGUS store on 11st.

Customers who make purchases over 5 million KRW will receive premium delivery service from Valex, a luxury specialized delivery company, to ensure safe receipt of their products. Additionally, 11st plans to hold a real-time purchase verification event during the live broadcast, where participants will be entered into a draw to win a 50,000 KRW Shinsegae Department Store gift certificate.

An official from 11st stated, “Due to the persistent open-run fever and continuous price increases of products from each brand, the secondhand luxury market and transactions are becoming more active. Through various collaborations, we will present secondhand luxury goods preferred by customers along with differentiated benefits.”