[Asia Economy Reporter Jeon Jinyoung] Amorepacific's beauty brand Hera announced on the 27th that it will launch a new product, the 'Sensual Powder Matte Lipstick.' Breaking the stereotype that velvet lipsticks feel dry and heavy, this new product applies smoothly on any lips and offers a comfortable fit without emphasizing dead skin.
The newly introduced Sensual Powder Matte Lipstick is a new addition to Hera's best-selling Sensual Powder Matte line, and will be released in a total of seven colors, including the previously sold-out shade 'Pampas.' The colors are characterized by their warm and soft medium tones.
Along with the product launch, a campaign photo shoot capturing the daily life of brand muse Jennie will also be unveiled. The photos, uploaded on Hera's official website, showcase three colors personally selected by Jennie.
The Sensual Powder Matte Lipstick will be exclusively pre-released on Hera's official Naver Smart Store, and starting from the 1st of next month, it will be available for purchase through major online channels including Amore Mall and Hera stores in department stores nationwide.
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