Samsung C&T Maison Kitsune Opens at Hyundai Department Store Mokdong Branch

Opening of approximately 33-pyeong Store at Hyundai Department Store Mokdong Branch
Introducing Collection Line, Unisex & Exclusive, Parisien Line, etc.
Plan to Strengthen Branding Continuously with Additional Cafe Kitsune Opening by Year-End

[Asia Economy Reporter Eunmo Koo] Maison Kitsun?, a French lifestyle brand operated by Samsung C&T Fashion Division, announced on the 26th that it has opened a new store at Hyundai Department Store Mokdong branch.

Maison Kitsun? is continuously expanding its distribution and business, including its Garosugil flagship store and the Shinsegae Department Store Gyeonggi branch, which opened last month. In particular, it plans to open a Cafe Kitsun? spanning about 50 pyeong at Hyundai Department Store Mokdong branch within this year, leveraging synergy with Maison Kitsun? to develop differentiated branding. Currently, Cafe Kitsun? operates at the Garosugil flagship store and Hyundai Department Store Pangyo branch.

Maison Kitsun? consists of men's and women's collection lines, as well as unisex, exclusive capsule lines, and the Parisian line. Especially, it adds vitality to items through various variations of the fox logo, such as Baby Fox, Double Fox, Fox Head, Chillax Fox, and Tricolor Fox. This season, it launched the 'Back to' fall collection featuring British artist Joyce Sse. Maison Kitsun?'s steady-selling basic items were reinterpreted with new colors like wine and deep green, emphasizing a casual style.

Song Taegun, team leader at BEAKER, said, “Riding on the popularity of Maison Kitsun?, we are expanding stores nationwide following the flagship store. Through various variations of the brand’s iconic fox character, we plan to provide a brand experience that adds freshness and novelty to each item and even brings joy.”