Shinsegae Inter Extends Contract with J.Lindeberg for 10 Years... "Expanding Business into Golf, Tennis, and Ski Wear"

11 Years of Business Development Since Signing Exclusive Rights and License Agreement in 2011

[Asia Economy Reporter Eunmo Koo] Shinsegae International announced on the 25th that it has extended its exclusive distribution and license agreement with the Swedish lifestyle brand J.LINDEBERG for 10 years and will expand its business scope from golf and tennis to include ski wear.

J.LINDEBERG, founded in 1996 in Stockholm, Sweden, has established itself as a global brand with collections that combine modern and sophisticated design with the functionality of sportswear. It currently operates stores in 35 countries worldwide, including Sweden, New York, and Japan.

Since entering the Korean market through a contract with Shinsegae International in 2011, J.LINDEBERG has rapidly grown in the golf wear market. Last year’s sales increased by 62% compared to the previous year. The two companies have renewed their contract every five years, but based on the trust built over a long period, they agreed to extend the contract period by 10 years until 2032.

The distribution rights have also been expanded beyond golf to include tennis and ski wear. Shinsegae International began selling J.LINDEBERG’s tennis collection in August this year and plans to launch the ski collection starting next month. The ski collection, first introduced in Europe in 2005, reflects the brand philosophy of connecting sports and fashion, combining both functionality and fashionability. With the increasing number of people visiting ski resorts since last winter, demand for premium ski wear is also expected to rise.

Next year, Shinsegae International will open a J.LINDEBERG flagship store in the luxury shopping district of Cheongdam-dong, strengthening its status as a premium brand. It plans to solidify its identity as a high-end lifestyle brand alongside luxury brands such as Chanel, Louis Vuitton, and Gucci.

A Shinsegae International official said, “It is rare in the industry to maintain a partnership with an overseas fashion brand for more than 20 years,” adding, “We will enhance partnerships with overseas brands that have high growth potential while focusing our capabilities on discovering new brands to increase business growth.”