Shinsegae Department Store Holds Autumn Regular Sale with Participation of Over 300 Brands

Customers choosing autumn clothes.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Department Store announced on the 25th that it will hold its autumn regular sale from the 30th of this month until the 16th of next month.

The sale, held at 13 Shinsegae Department Store locations with participation from over 300 brands including fashion and accessories, offers various products with discounts of up to 50%. Events include a popup store for Italian hiking shoes targeting autumn hikers, as well as a live broadcast featuring the German luxury kitchen brand ‘Silit’.

First, popular items from women’s and men’s fashion brands such as Marie Claire, Desider, Galaxy suits, and Zic are offered at up to 30% off. Popular handbag brands like Daks, Metrocity, and Louis Quatorze are discounted by up to 20%. Additionally, children’s items are discounted 10-40%, kitchen brands 10-50%, and bedding items 10-30%.

Winter popular products are also included ahead of the upcoming winter season. At the Gangnam branch basement first floor event hall, until January 2nd next year, domestic and international fur brands such as Jindo and Dongwoo, as well as premium padding brands like Mackage and Moose Knuckles, can be purchased at reasonable prices.

A special popup store targeting 2030 autumn hikers will also be presented. On the 5th floor of the main store’s new building, until October 13th, a popup store of the Italian outdoor shoe brand ‘Scarpa’, which has over 80 years of history, will be held. Scarpa shoes combine excellent warmth and stylish design, gaining popularity among the MZ generation (Millennials + Generation Z). Representative products include urban outdoor shoes priced at 240,000 KRW, trekking shoes at 300,000 KRW, and climbing shoes at 230,000 KRW.

A live broadcast is also prepared. On the 29th from 10 a.m. for one hour, through the Shinsegae Live Shopping mobile application and Kakao Live broadcast, the premium kitchen brand ‘Silit’ will be offered at discounts of up to 74% off the regular price.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “We have prepared a variety of autumn and winter products led by women’s and men’s fashion at reasonable prices,” adding, “We will continue to organize various events to provide enjoyable shopping experiences both online and offline.”