[Asia Economy Reporter Hee-jun Jang] “Functionality, beauty, and style all in one.”
Titleist Apparel is launching new FW apparel products (photo) for the fall/winter season. To offer a wide range of options, the collection is prepared in two lines. The ‘TOUR-FIT’ line features premium performance embodying Titleist’s identity, while the ‘PLAY’ line offers diverse styles with unique colors and designs.
The TOUR-FIT line is further divided into TOUR-FITS and TOUR-FIT. The TOUR-FITS, first introduced last FW season, has been further improved based on feedback from tour players. The new products use a membrane that quickly absorbs moisture and soft cashmere, providing comfort and excellent warmth. The high-frequency velvet gloss wappen and red tour wappen, applied only to TOUR-FITS, complete an impactful style.
The representative TOUR-FIT line from Titleist is designed with evolved materials and performance to enable a comfortable swing anytime, anywhere. The newly applied Body Support function is key. It provides compression to specific areas that need support during the swing. In particular, the compression panels designed for the spine and abdomen help maintain a solid swing from backswing to finish.
The PLAY line showcases rich field styling based on two themes: ‘Essential’ and ‘New Preppy.’ With a relaxed fit creating a sporty atmosphere, it can be worn seamlessly in everyday life. Subtle colors such as ivory, steel, pistachio, and toned-down pink allow for diverse coordination. The knit series features an argyle pattern, capturing the classic sensibility of golf.
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