Amorepacific Sulwhasoo, Brand Campaign with BLACKPINK's Ros?

[Asia Economy Reporter Moon Hyewon] Amorepacific's Sulwhasoo has appointed BLACKPINK's Ros? as the brand ambassador and is launching the brand campaign 'Sulhwa, Rebloom #SulwhasooRebloom.'

The campaign delivers its message through two films with different expressive techniques and styles. Each film contains the story of the brand's beginning and completion, providing customers with an opportunity to view the brand from a unique perspective.

The first manifesto film, 'FROM 1932 TO YOU,' captures Sulwhasoo's significant historical moments and brand heritage. It showcases the special journey of Sulwhasoo alongside countless women over a long period, starting from camellia oil made and sold by Yoon Dokjeong, the mother of former chairman Seo Seonghwan, in Kaesong in 1932.

The global brand ambassador film, 'People Are Born from Soil and Become Flowers,' metaphorically expresses the brand's journey through symbolic imagery. It shapes the origin of the brand, which began with the spirit of 'flowers blooming in the snow,' and its related worldview through beautiful visuals of soil, snow, and flowers, along with a story that stimulates curiosity.