Shinsegae Food Launches 'Milk Pong Joripong Croissant'

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 21st that it has launched the 'Milkpong Joripong Croissant,' a collaboration with Crown Confectionery's popular snack Joripong.

The Milkpong Joripong Croissant features a crispy exterior coated with white chocolate and topped with Joripong, while the inside is filled with soft milk cream that captures the sweet and savory flavor of Joripong. The milk-based cream and the subtle milky aroma of the white chocolate combine to create a taste reminiscent of eating Joripong with milk. Three large croissants are sold for 5,980 won.

A Shinsegae Food official stated, "As consumers increasingly long for nostalgic brands and flavors amid the economic downturn, collaboration products utilizing these are gaining popularity," adding, "We will continue to introduce products that provide not only great taste but also enjoyment through collaborations with various brands."