Krafton Releases First Digital Single of Virtual Human 'Anna'

[Asia Economy Reporter Seungjin Lee] Krafton's virtual human ‘ANA’ officially debuted as a singer on the 15th by releasing a digital single on domestic and international online music platforms.

The first digital single, ‘SHINE BRIGHT,’ is a pop genre song, with Cha Cha Malone, co-CEO and producer of the global hip-hop label H1GHR MUSIC, participating in the production. Cha Cha Malone gained recognition with his signature sound 'I need a Cha Cha beat boy' and has increased his domestic and international reputation through active collaborations with popular artists across various genres such as Red Velvet, Jay Park, and Beenzino.

Krafton explained that ‘SHINE BRIGHT’ carries the message that the moment one focuses on oneself rather than others' gaze shines the brightest. By applying Krafton's advanced deep learning technologies such as voice synthesis, ANA's unique artificial intelligence (AI) voice, never heard before, was created. Additionally, rigging technology was applied to the entire face and body, naturally implementing movements of various joints, allowing viewers to see ANA dancing to the beat-filled music in the music video.

A Krafton official said, “We embedded the message ANA wants to convey to the world in ANA’s unique voice,” and added, “We ask for your continued interest in ANA’s future activities as a singer.”