Hyundai Steel Opens 'Eco-Friendly Steelworks' at Children's Job Experience Center

Global Children's Career Experience Theme Park 'Kidzania'
Promotes the Eco-friendliness of Steel and the Meaning of Resource Circulation
Review Event... Win Kidzania Admission Tickets by Lottery

Hyundai Steel's 'Eco-friendly Steelworks' Experience Center opened at KidZania Seoul in Songpa-gu, Seoul. Photo by Hyundai Steel

[Asia Economy Reporter Choi Seoyoon] Hyundai Steel announced on the 14th that it has newly opened the "Eco-friendly Steelworks" at KidZania Seoul in Songpa-gu, Seoul, to educate children about the eco-friendliness of steel and the meaning of resource circulation.

KidZania is a global children’s job experience theme park. In Korea, experience centers operate in Seoul and Busan. Hyundai Steel became the first in the domestic steel industry to partner with KidZania in 2019 and has been operating the "Steel New Materials Research Lab," an experience corner where children can develop and experiment with new materials such as seismic steel products.

The "Eco-friendly Steelworks" is characterized by going beyond the existing experience level of directly touching raw materials of steel such as iron ore and coal, allowing children to experience the excellent eco-friendliness of steel. The "Eco-friendly Steelworks" consists of an eco-friendly body research zone, a driving test zone, and a steel control center zone.

Children visiting the "Eco-friendly Steelworks" experience center listen to explanations about the excellence and eco-friendliness of steel, create a car body using clay that represents steel and weigh it in the eco-friendly body research, dress the created body on a mini car and run it on a track in the driving test, and after removing the clay body, experience the recycling process by putting it into a model electric furnace at the steel control center, sequentially.

At Hyundai Steel’s "Eco-friendly Steelworks" experience center, a model electric furnace was created to provide children with the experience that the car bodies used in the driving test are recycled. A program combining real videos, animations, and games was also produced to help easily understand the electric furnace process. At the end of the program, an image of Hyundai Steel’s resource circulation system is shown at a glance to enhance the educational effect regarding the steel circulation process.

A Hyundai Steel official said, "Using the driving test and control center programs, we made it easy and fun for children to feel familiar with the steel industry, which may be unfamiliar to them, and planned it so they can also explore a career as a steel researcher. We hope this will be an opportunity to understand the excellent eco-friendliness of steel materials used throughout our daily lives."

Meanwhile, Hyundai Steel’s Instagram will hold a participation review event for one month starting from the 15th. Participants who write outstanding reviews will be selected by lottery to receive KidZania family tickets for two people.