Lara Station Forms Live Commerce Partnership with Southeast Asian E-commerce Company Lazada

Lara Station, a domestic live content commerce production and distribution company, announced that it has signed a partnership with Southeast Asian e-commerce company 'Lazada' to collaborate on live commerce.

Through this agreement, they plan to promote various cooperative projects that can create synergy in the Southeast Asian live commerce business sector and aim for joint development. Lara Station will serve as the sole live commerce business partner within the Lazada platform's live commerce sector, helping various Korean SMEs enter the markets of eight Southeast Asian countries through the Lazada platform.

Lee Cheol-ho, CEO of Lara Station, stated, "We hope that excellent Korean brand products and stories will spread widely throughout Southeast Asia via live content on the Lazada platform in countries such as Singapore, Malaysia, and Indonesia."

Meanwhile, Lara Station is a live content specialist company with experience in conducting over 2,000 live commerce sessions domestically and internationally. It offers a live commerce one-stop solution providing a full value chain for customized live broadcasts tailored to clients ranging from SMEs to large corporations, including product sourcing, live commerce, content planning and production, product logistics, and global expansion.

Lazada is a Southeast Asian e-commerce platform that offers a shopping experience connecting various regions. It provides customized shopping experiences tailored to each market, including Indonesia, Vietnam, Malaysia, Thailand, Singapore, and the Philippines.