Popup Store Opens at The Hyundai Seoul
‘Jinro X Eolkin’ Collaboration Products Presented at New York Fashion Week
[Asia Economy Reporter Koo Eun-mo] HiteJinro announced on the 14th that it will accelerate business synergy with its invested company by launching the ‘Jinro Collection’ in collaboration with ‘Omniart,’ with which it signed an equity investment contract last January.
Omniart is a platform operator that allows artists to register visual intellectual property (IP) and combine preferred images with consumer-desired products such as clothing, bags, and daily necessities to create their own custom products.
The newly introduced Jinro Collection was developed with two concepts: ‘Jinro Heavy Outerwear,’ emphasizing rarity as a designer brand using HiteJinro’s representative character ‘Dukkeobi,’ and ‘Jinro Hoodies and Sweatshirts,’ emphasizing mass appeal.
Omniart will officially unveil the ‘Jinro X Eolkin’ collaboration product at the world’s largest fashion event, ‘New York Fashion Week,’ held in New York, USA, at 7 p.m. local time on the 13th. To commemorate the brand launch, a pop-up store will be operated until the 21st at the iconic pop-up zone located on the B2 floor of the new landmark ‘The Hyundai Seoul.’ The Jinro Collection can be found through various online and offline channels such as The Hyundai Seoul pop-up store, Musinsa, and W Concept.
A HiteJinro official stated, “We plan to accelerate the creation of full-fledged synergy through close collaboration with the startups we have invested in,” adding, “We will discover and support startups in various fields to quickly grasp consumer trends and continuously develop new growth engines.”
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