[Asia Economy Reporter Kim Bo-kyung] Motive Intelligence has unveiled a new CI design and slogan.
Motive Intelligence is an ad tech company that automates corporate marketing through advertising technology and generates revenue for media outlets that own advertising spaces such as mobile and TV.
The newly revealed CI embodies the ambition to promote growth for the company, customers, employees, and investors through data-driven advertising technology and expertise. The primary color of the CI is set to blue, expressing the commitment to provide stable and trustworthy services based on solid technological capabilities and professionalism.
This rebranding effort is meaningful in that it was derived by interviewing and reorganizing employees' opinions about the company and its business. The process, from employee interviews to planning and design, took six months.
Yang Jun-mo, CEO of Motive Intelligence, stated, "The new CI and slogan will redefine our core values and vision and serve as a foundation for employees to speak with one voice. We will strive in various ways to provide innovative technologies and services."
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