[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics division, VT Cosmetic, announced on the 5th that its ‘Cica Daily Soothing Mask’ ranked first in total sales amount across all categories during the ‘Mega Wari’ event held on Qoo10 Japan from August 24 to September 4.
Qoo10 is one of the four major open markets in Japan operated by eBay, and the Mega Wari (Mega Discount) event held on Qoo10 Japan is the largest annual event held every quarter.
VT Cosmetic launched a new lineup, the ‘VT Cica Vital Line,’ to coincide with this event.
The new Cica lineup, ‘VT Cica Vital Line,’ contains cica-hyaluron ingredients derived from the healing plant Centella Asiatica, yuzu seed peptides containing organic acids and vitamins effective for skin recovery, and vitamin C, a key ingredient for whitening care. The lineup consists of five products (foam cleanser, toner, essence, cream, mask) designed as a daily care line to help with skin whitening, soothing, and blemish care.
VT Cosmetic’s new lineup offers solutions for skin care concerns such as troubles and blemishes caused by prolonged mask-wearing.
A VT GMP official stated, “Thanks to the steady love from Japanese consumers, we once again ranked first in total sales amount at Qoo10 Japan’s Mega Wari event. Also, the newly launched Cica lineup, ‘VT Cica Vital Line,’ is attracting consumers’ attention. With the launch of new products leading the way, beyond the slogan of ‘One Cica a Day,’ our products will firmly establish their position not only on Japanese online platforms but throughout Japan.”
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