Imsil-gun, Seoul Gangseo-gu and 3 Other Locations Host Direct Market for Agricultural Specialties

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] Imsil-gun, Jeonbuk, is receiving great love from urban consumers as it opens a direct transaction market for agricultural specialty products in large cities to celebrate Chuseok, the biggest traditional holiday of the nation.

The county announced on the 31st that it will operate direct transaction markets for agricultural specialty products in five locations, including Gangseo-gu, Seoul, a sister city.

This Chuseok direct transaction market will be held starting with Gangseo-gu on the previous day and the day itself, followed by Mapo-gu, Seoul (October 1st?2nd, Mapo-gu Office Plaza), Yangcheon-gu (October 1st?2nd, Yangcheon Neighborhood Park), Seoul City (October 5th?7th, Seoul Plaza), and Nam-gu, Gwangju (October 18th?November 13th every Sunday, Yangnim Art Market).

At the Gangseo-gu direct transaction market, many citizens visited the Imsil Livestock Cooperative corner to purchase soup ingredients and bulgogi, which are often used on holiday tables, and especially gift sets such as cheese and Hangwa sold well.

The event was attended by County Governor Shim Min, Imsil County Council Chairman Lee Seongjae, Lee Jinsan, head of the Nonghyup County Branch, Choi Dongseon, chairman of Imsil Nonghyup, and Jeong Cheolseok, chairman of Osu Gwanchon Nonghyup, who encouraged the participating direct transaction market companies and took the lead in promoting and selling Imsil-branded agricultural specialty products.

Eighteen companies, including Imsil N Cheese Cluster, Imsil Livestock Cooperative, Imsil Nonghyup, Osu Gwanchon Nonghyup, processing companies, and representatives of producing farms, are participating in this agricultural specialty product direct transaction market.

They sell excellent agricultural specialty products of Imsil-gun such as cheese and dairy products, Korean beef, red pepper powder, traditional sauces, and Hangwa at prices up to 15% cheaper than the market price.

The county is actively promoting the excellence of Imsil-gun’s agricultural specialty products to Seoul citizens together with participating companies, while conducting enthusiastic sales promotion activities so that consumers can purchase high-quality agricultural specialty products.

They also actively promoted and urged participation in the Hometown Love Donation Program, which will be implemented from next year.

Governor Shim Min said, “This Chuseok direct transaction event is playing a significant role in reducing the burden on urban consumers preparing for the holiday while contributing to the promotion of Imsil-gun’s agricultural specialty products. We will also strengthen the promotion of the Hometown Love Donation Program centered on the hometown association.”

Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik baekok@asiae.co.kr